The word Katran /(kut̪ə)(run)/ translates to cutting, piece or shred. It is what is left over, unused and unwanted.

House of Katran is an impact-driven textile brand that repurposes family heirlooms and factory/ post-consumer waste into modern - functional clothing. The brand celebrates the glory of Indian textiles and weaves, working with local craftsmen and marginalised women at upskilling centres to keep the indigenous craft alive and provide sustainable employment. The brand's products are designed by meticulously utilising the katran and ensuring minimal wastage. The waste or katran (if any) is collected and utilised to manufacture textile jewellery and totes bags.

House of Katran is an inclusive brand that celebrates the human form in every way, offering age-, gender-, and diversity-inclusive products that can be shared and passed down among loved ones. It aims to empower its consumers through one size fits all clothing and accessories.

The brand has been awarded ethy verification for its commitment towards a Clean Planet and Thriving Communities. Upcycling is deeply embedded in the brand's culture and design process, adopting a regenerative approach to fashion that says goodbye to the 'take-make-waste' model of the fashion industry.

As a small and homegrown business, House of Katran urges clients and partners to slow down and rethink their choices to help the planet recover, regenerate, and recuperate by reducing carbon emissions and waste.